Fashion Week London Sept. 16 - 21

Fashion Week London Sept. 16 - 21


Belle Sauvage SS12 at London Fashion Week

Christian Neuman and Virginia Ferreira present their most sensual collection to date for their fourth season at London Fashion Week. Lines of powerful feminine elements and voluptuous shapes, are strongly evident throughout a collection of sweeping long gowns, petit cocktail dresses and smart tailoring. Inspiration hails from 1920?s silent Hollywood movie stars.

Lip curvatures and corset and harness shapes are refined by decorative pleating techniques and rococo elements. The effect equals sleek volume and sophisticated silhouettes. Pastel shades of yellow, magenta range, mint greens and lilacs prevail and prints are deconstructed, slicing through block colour sections that juxtapose the print elements. Fabrics are a mix of soft light silks blended with contrasting luxurious heavy silks and French embroidered tulle. Signature leather pieces are also present in a more subtle way.

About Belle Sauvage:

The Belle Sauvage philosophy is to combine avant-garde silhouettes with original signature prints and the brand vision embodies a complete picture of the modern, sophisticated, yet very feminine woman. Every Belle Sauvage dress is a statement piece and the contemporary shapes embrace the distinctiveness of the prints and enhance the woman’s individual personality.

The company also established a diffusion line ‘Leopard’ in April 2008 in response to a contracted concession in Top Shop.

The label achieved considerable media interest initially with extensive celebrity endorsement from known names such as Katy Perry, Kelly Osborne, Lady Gaga, Fergie, Sugarbabes, VV Brown, The Ting Tings and Juliette Lewis.

They define their market as: High end Design boutiques and concept stores. But also some department stores in Asia. Through their diffusion line Leopard by Belle Sauvage and the mainline Belle Sauvage, their market covers forward thinking individuals.


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